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1 How to Build your Team

Getting a business up and running can be very overwhelming and you may start to feel like there just aren't enough hours in the day to accomplish everything that needs to get done. When your workload becomes too much for a single person to handle, it is time to start thinking about bringing in some help. It can be difficult for some people to trust others and put their growing business into someone else's hands for fear that they will not care for and nurture the new company with respect and integrity. To he...

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2 Five Ways Maximize Your Marketing Efforts

    When starting a new business it can be difficult to prioritize your time because everything you're doing feels like it is the most important thing. And who is to say one task is more important than another? After all, you're building a business and success is in the details. You cannot get from the ground up if you leave out a step. Marketing, you'll find, is one of those steps that will definitely need to be addressed early on. To help ensure your time is being spent productively, here are some tips to...

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3 LawSmart's Guide to Naming Your Business

Naming your company can be the most fun but also the most crucial part of the beginning stages of your venture. There are really two names to consider. The first name is the one that will be known to the public and you want this name to flawlessly embody your product, your purpose and your passion. It should be clever, original and most importantly, memorable. The second name, the more official name, will be some variation of the first but will be used to describe exactly what type of entity you are and will appear on any and ev...

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4 How to Start and Run a Green Business

Is your product or service eco-friendly?

Today's society has become increasingly aware of the human impact on the environment and, as a business owner operating within this society, there is really no way to avoid your environmental responsibility. Consumers who are concerned about their own carbon footprint are taking the "greenness" of a company into consideration when making their purchase decisions. As a result of this, companies must adjust their business practices in order to s...

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5 Creating an Effective Job Description

The hiring process involves mutual selection. You're looking for someone to satisfy your needs, while the unemployed or, in some cases just restless, are searching for a job that will fulfill their needs. As an employer it is your job to present and explain the open position so that the right people respond. If the job description isn't completely accurate, or doesn't have the right feel to it, you are doing yourself and potential employees a disservice. In addition to the initial recruiting aspect, the job ...

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6 Comply with Marketing Rules and Regulations

Marketing a product or service would be simple if we all had free reign to say whatever we want, to whoever we want in hopes of making something look appealing and turning a profit. Unfortunately, things are not so simple and as members of society we are all bound by rules and regulations that are meant to protect the consumer. At the end of the day we are all consumers of something, so these laws are ultimately protecting ourselves and thus should be abided by with ease and compliance. While it is always ad...

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